Looking At Diamonds…And Myself

I had an enlightening experience today with a customer. He came in to look at some diamonds we were holding for him, only to tell me that he found another diamond from an e-tailer and just wanted to look at settings. I explained that we don’t just sell mountings and set other company’s diamonds in […]

As if all that weren’t enough, a year ago Samuelson created a Facebook fan page simply called “Diamonds,” that has since amassed 280,000 fans, all of whom he can blast with updates about his business…

- National Jeweler