Setting Expectations

I came across a recent situation where a service provider is (constantly) making a mistake that we used to do here at Samuelson’s all the time. It’s all about setting expectations. Here’s an example: Someone wants an engagement ring made. Back in the day, we would do everything we could to do it as fast […]

As if all that weren’t enough, a year ago Samuelson created a Facebook fan page simply called “Diamonds,” that has since amassed 280,000 fans, all of whom he can blast with updates about his business…

- National Jeweler