Video: Watch The Graff Pink Sell For $46 Million

Posted on | December 1, 2010 | 4 Comments

I have to hand it to Sotheby’s on this one. Here’s footage of the record setting 24.78 carat Fancy Intense Pink Diamond being sold at auction in Geneva for $46 million. Sotheby’s TV finally did it right here by showing the REAL live auction, giving everyone a chance to see what it’s like to be in the room during the Magnificent Jewels sale. Their previous videos were so terrible – the guy from Sotheby’s describing how “soft and sensual” the stone is. (click here to see him actually say that).

This is the real deal and it will only promote the Sotheby’s brand and draw more people to their auctions. Check it out: