Back to The Cold, Burger King is Doing it Right
Posted on | January 17, 2009 | 1 Comment
Just got back from vacation to Florida. Great seeing all of my Florida friends, hanging on the beach, even got a little jam session in. Now I’m back and BAM! It’s freezing. When I left this morning for work it was 6 degrees. Florida for the winter sounds like a plan, but it’ll be a while before that happens.
Interesting article my young friend sent me about the infamous unfriending or as I was corrected, “defriending” fiasco on Facebook. Burger King is doing some great marketing involving social media.
Delete 10 Facebook friends, get a free Whopper
“Fast-food chain Burger King has created “Whopper Sacrifice” a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list…”
Burger King also created an “angry gram” to your friends. Their CMO gets it! All of these big companies need to use web 2.0 like this. Wake up BIG COMPANIES! This is where it’s at and if you’re not on the bus, your competition is.
As far as business goes, the Holiday numbers are out and they’re not pretty. From Rappaport News:
Jewelry sales worse than expected. Zale (-20%) at $582 mil., Finlay (-24%) at $266 mil., and Signet -16%. Luxury retail sales in Dec. plummet with Neimans (-26%) at $532 mil., Nordstrom (-8%) at $1 bil., and Saks (-19%) at $363 mil. Big box stores discounted very heavily yet sales suffered fewer losses with Macy’s (-5%) at $4.6 bil., JCPenney (-7%) at $3 bil., and Kohl’s (+4%) at $2.8 bil
So what’s the answer? BUY, BUY, BUY!!
Oh yeah and listen to The Dead – they’re touring this spring with Warren Haynes, we’ll see how they sound – their 401K’s must be running out!
“Sure don’t know what I’m going for but I’m gonna go for it for sure.”
Tags: burger king > cold weather > facebook > facebook de-friending > facebook unfriending > florida > retail > retail outlook > whopper sacrifice
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