JCK Las Vegas

I am on the plane reflecting on my JCK Las Vegas jewelry show experience this year. I’ve been attending this show for at least ten years. My first trip out to Vegas was as a pawnbroker, delving into the new and even elitist world of fine jewelry. No one was very interested in talking to […]

The Smart Jewelry Show Chicago

Just got back from a great trip to Chicago for the Smart Jewelry Show where I was honored to be a featured speaker on social media for jewelers. I also hosted a great party at the Billy Goat Tavern for the Facebook Jewelers Network. I’m happy to say that they both went very well. The […]

Foursquare or Stalkersquare?

Being in the social space is often pretty weird. The king of social networks, Facebook, has made it easy to check out everyone’s family pics, personal interests and hobbies, and everything else that you want to know (or not know) about someone. Often these people aren’t really “friends” but acquaintances at best. After all, do […]

Etail 2009

Our first trip to Etail 2009 was a success! The Samuelson’s Diamonds team had a great show and I met some nice connections as well. On Thursday I spoke to a packed room on “Leveraging Social Media to Engage Your Customers”. It went very well with a big Q & A after. I may have […]

Here’s What Social Networking Is All About

I never claim to be a Social Media “Evangelist” (whatever that means) like all the whako’s on twitter, but my brother-in-law, David, (who happens to be the CFO down here at Samuelson’s) got a Facebook response that really sums it up. He posted a link to our Samuelson’s Diamonds Fan Page on his profile and […]

Have You Driven a Ford Lately?

I talked about Burger King doing it right in a previous blog post. They’ve been running some good viral campaigns lately like “Delete 10 Facebook Friends and Get a Free Whopper” and others. So they get the social media stuff. Now I just ran across Ford doing the same. Now, before I get started I […]