Ramble On Ron

Diamonds, Music and other Facets of Life

Have You Driven a Ford Lately?

Posted on | February 21, 2009 | 2 Comments

I talked about Burger King doing it right in a previous blog post.  They’ve been running some good viral campaigns lately like “Delete 10 Facebook Friends and Get a Free Whopper” and others.  So they get the social media stuff.  Now I just ran across Ford doing the same.  Now, before I get started I will say for the record that Henry Ford was a blatent anti-semite and actually admired Hitler – I’m hoping his family has changed their ways, but who knows.  Anyway,  they’ve hired a guy named Scott Monty to head up Social Media at Ford Motors.  Good move.  I’m sure this guy knows what he’s doing (and I heard through a friend of mine that he’s a nice guy) and they’re on Twitter and are blogging, etc.  So what does that tell you?  It says that this Social Media stuff isn’t just a way to chat it up with your college buddies who you haven’t seen in 15 years.  It’s the real deal.  And people like to know that you are a REAL PERSON.  Whether you’re a CEO or just an Average Joe.   Take a look at this video on Fox news – so funny how the reporter says, “I have a Twitter thing” – like she has no idea – it’s all a big joke, but Fox News set her up with a “Twitter Thing” for a reason.