Have You Driven a Ford Lately?
Posted on | February 21, 2009 | 2 Comments
I talked about Burger King doing it right in a previous blog post. They’ve been running some good viral campaigns lately like “Delete 10 Facebook Friends and Get a Free Whopper” and others. So they get the social media stuff. Now I just ran across Ford doing the same. Now, before I get started I will say for the record that Henry Ford was a blatent anti-semite and actually admired Hitler – I’m hoping his family has changed their ways, but who knows. Anyway, they’ve hired a guy named Scott Monty to head up Social Media at Ford Motors. Good move. I’m sure this guy knows what he’s doing (and I heard through a friend of mine that he’s a nice guy) and they’re on Twitter and are blogging, etc. So what does that tell you? It says that this Social Media stuff isn’t just a way to chat it up with your college buddies who you haven’t seen in 15 years. It’s the real deal. And people like to know that you are a REAL PERSON. Whether you’re a CEO or just an Average Joe. Take a look at this video on Fox news – so funny how the reporter says, “I have a Twitter thing” – like she has no idea – it’s all a big joke, but Fox News set her up with a “Twitter Thing” for a reason.
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